9:00 AM until 3:00 PM

March 10, Wednesday

@ National University - CARLSBAD

INTERNET MARKETING 201 -
Build Your Business through Search Engine Optimization (SEO)

Having a website means nothing if it is not designed properly and your customers cannot find you online!

Developed for both entrepreneurs who already have a website or are just getting started, you will learn the basics of SEO -- how to enhance your website's rankings in the search engines so you will be one of the top choices when people are searching for what you have to offer - all without utilizing a paid advertising program.
A few of the key lessons you will learn are how to:

* Start with the basics: on-page and site elements
* Research and apply keyword strategy
* Establish a benchmark and understand your online competition
* Analyze site architecture: what every web designer and web developer should know
* Utilize web analytics to monitor your success
* Optimize links
* Learn about domains, hosting and other key elements for a successful website


Prerequisite:
It is recommended that you take the Internet Marketing 101 workshop before attending this class.

Although not required, you are encouraged to bring a wireless capable laptop for "hands-on" learning.


Registration fee:
$69 Pre-Paid / $79 On-Site
(Lunch is included)

For more information: https://www.score-sandiego.org